IDeology is a small team of versatile creatives based in Seattle. We work with companies of all sizes to conceptualize, design, and develop new products. Our solutions blend an artistic approach with engineering precision. In addition to well-rounded design capabilities, our background includes business economics expertise.

Our roots are in the Outdoor Industry, which continues to be our primary focus. We also have expanded into related industries, including Hunting, Fishing, Tactical, and Medical. The common thread is crafting unique strategies for each product by utilizing thoughtful research, creative solutions, and a rigorous development process. The result is consistent delivery of best-selling, award-winning products for our customers.

You can use this site to explore our firm's history; have a look at our Ethos, notable Clientele, and some of our Notable Projects.

Our Services

Product Strategy

Product Strategy

Identifying the right opportunities + distilling a product’s direction for a brand to thrive.

Sewn Equipment

Sewn Equipment

Pushing construction methods with deep global + domestic sourcing experience.

Hard Goods

Hard Goods

Well-versed in classic industrial mediums with a forte in hard-soft hybrid projects.