GORE

VIEV Outerwear

Product Design
Concept Prototyping
Merchandising Strategy
Design Documentation
Manufacturing Transfer

VIEV was developed as a direct to consumer brand from Gore, which strives to find a unique balance between active silhouettes and highly flexible functionality. These wear-everywhere pieces aim to blur the lines between work and play blending understated style with hyper-technical performance. Utilizing the state-of-the-art materials in Gore’s lineup, these jackets bring unprecedented adaptability and comfort in any weather - perfectly suited for active lifestyles and urban environments.

The power of simplicity, timeless tailoring, and adventure-proven performance.

Refined form meets ultimate protection.

Blending the power of simplicity and timeless tailoring with adventure-proven performance - that’s the ethos behind every VIEV jacket. Leveraging the waterproof, windproof, and highly breathable technologies inherent to GoreTex materials, our design process focused on achieving four season versatility. A jacket equally at home in the city or the mountains. Starting with various material explorations and prototyped details, clean design silhouettes and a smart minimalism took shape. Low-profile pockets and thoughtfully integrated zippers blend with integrated venting and hidden storm cuffs. These pieces allow you to acclimatize to the elements with fortress-like protection. They are also 100% OEKO-TEX compliant to ensure all products are free from harmful substances.

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