We specialize in unconventional.

Technical design driven by digital fluency and analogue savvy. The diversity of our projects makes every day an adventure. We hope to keep it that way. Our continual experimentation in mixed mediums drives our design process and helps illuminate new pathways.

Making things and breaking things. It’s all part of creating.

While we are well-versed in traditional hard and soft product categories, our range of methods and materials expertise allows us to thrive in unique hybrid projects.

Our studio began with robust knowledge in technical sewn equipment. This continues to be one of our hallmark areas of expertise. We also specialize in hard goods categories, with a strong history in plastics, polymers, and composite materials. We love project opportunities where we can combine our soft and hard goods wizardry. Innovative hybrids like wearable consumer tech and advanced research and development efforts are some of our favorites.

 

A few things that make us a little different.

Deep Versatility.

Our team has expertise in a range of mediums and categories. We have clients, large and small, across a variety of industries. These diverse projects give us access to a global network of manufacturers and materials sources.

We're essentially the multi-tool of design firms.

IDeology Seattle Industrial Design Firm

Business Strategy.

We surpass standard product design services to support bigger-picture strategy. Our work often involves assessing operations, setting up supply chains, or even helping evolve an entire business approach.

Effective design requires a well defined story with clear targets.

Project Partnerships.

We prefer open collaboration with our clients, looking beyond the current assignment to support future products and the overall brand. Our commitment to long-term success is a big reason our clients hire us again… and again.

9 out of 10 engagements are with our existing clients.

 We do cold steel, warm fleece, and everything else in between.

A peek into the studio life.